Blog Archives

Value of Personal Data

Marketing was far simpler in the earlier times, with few products in the market; a reasonably functional product supported by mass advertising efforts, easily (relative to current market conditions) got consumer attention and people eventually came around to buy it.

Posted in Product Development and Marketing

Marketing Message

How to get consumer attention in a market filled with zillion products? Effective marketing is the best way to get consumer attention – easier said than done! Marketing is just not just having a large marketing team or hiring agencies

Posted in Product Development and Marketing

Importance of Differentiation

The market space is crowded with products, and consumer attention span is very limited. So, what differentiating factor will entice a consumer to pick a brand product from a score of similar products? The challenge is in developing the differential

Posted in Product Development and Marketing