Blog Archives

Story Telling

Don’t we all pride ourselves as storytellers! Truth is that most of us are not, the reason being that when we tend to tell a story that ends up being an unfocused ramble instead of the awesome attention grabbing story

Posted in Story Telling

Value of Personal Data

Marketing was far simpler in the earlier times, with few products in the market; a reasonably functional product supported by mass advertising efforts, easily (relative to current market conditions) got consumer attention and people eventually came around to buy it.

Posted in Product Development and Marketing

Mobile Penetration and Marketing

Worldwide mobile phone sales are growing in leaps and bounds, and there is a huge increase in the percentage of smartphone sales. The availability of reliable mobile data networks has encouraged mobile equipment manufacturers and service providers to develop and

Posted in Mobile

Marketing Message

How to get consumer attention in a market filled with zillion products? Effective marketing is the best way to get consumer attention – easier said than done! Marketing is just not just having a large marketing team or hiring agencies

Posted in Product Development and Marketing

Importance of Differentiation

The market space is crowded with products, and consumer attention span is very limited. So, what differentiating factor will entice a consumer to pick a brand product from a score of similar products? The challenge is in developing the differential

Posted in Product Development and Marketing

Strengths and Weakness

When weaknesses are identified the general proclivity is to amend the weakness and somehow convert it into strength. I was one of those people who believed that weaknesses can be converted to strengths. The question that I started pondering was:

Posted in Strengths and Weaknesses

Organizational Structure and Behavior

Reading about organizational structure and behaviors as part of business courses gave me the false gratification of understanding corporate structures. Working at corporations, over the years, I was able to somewhat relate to the readings but was unable to correlate

Posted in Organization - Structure and Behavior