Monthly Archives: August 2011

Value of Personal Data

Marketing was far simpler in the earlier times, with few products in the market; a reasonably functional product supported by mass advertising efforts, easily (relative to current market conditions) got consumer attention and people eventually came around to buy it.

Posted in Product Development and Marketing

Mobile Penetration and Marketing

Worldwide mobile phone sales are growing in leaps and bounds, and there is a huge increase in the percentage of smartphone sales. The availability of reliable mobile data networks has encouraged mobile equipment manufacturers and service providers to develop and

Posted in Mobile

Marketing Message

How to get consumer attention in a market filled with zillion products? Effective marketing is the best way to get consumer attention – easier said than done! Marketing is just not just having a large marketing team or hiring agencies

Posted in Product Development and Marketing