Monthly Archives: July 2011

Importance of Differentiation

The market space is crowded with products, and consumer attention span is very limited. So, what differentiating factor will entice a consumer to pick a brand product from a score of similar products? The challenge is in developing the differential

Posted in Product Development and Marketing

Strengths and Weakness

When weaknesses are identified the general proclivity is to amend the weakness and somehow convert it into strength. I was one of those people who believed that weaknesses can be converted to strengths. The question that I started pondering was:

Posted in Strengths and Weaknesses

Organizational Structure and Behavior

Reading about organizational structure and behaviors as part of business courses gave me the false gratification of understanding corporate structures. Working at corporations, over the years, I was able to somewhat relate to the readings but was unable to correlate

Posted in Organization - Structure and Behavior